Editorial Policy

This page sets out how Example Shops sources business information, writes the prose that appears on each listing page, verifies content, uses AI tools, and handles corrections. It exists so that visitors, listed businesses, and search engines can understand where the content comes from and what its limits are.

Listing inclusion criteria

A business is included in this directory if it meets all of the following:

Has an active Google Business Profile or operating website
Operates in Australia (verified via its address and a coordinate check against the Australia bounding box)
An example shop with a counter in Australia that serves walk-in or delivery customers.
An active Google Business Profile with a street address or a clearly stated service area.
Not marked permanently or temporarily closed.
Is not flagged as “permanently closed” on Google
Has at least one verifiable contact method (phone, website, or email)

We leave out wholesalers with no public counter, online-only sellers with no physical shop, and businesses in unrelated categories. Businesses outside the Australia bounding box (latitude -44 to -10, longitude 112 to 154) are filtered out. Duplicates by phone number, website, or Google place ID are removed.

Where listing data comes from

Each listing's factual data (name, address, phone, hours, website, Google rating, review count) is sourced from public business profiles, primarily Google Business Profile via a commercial data provider. We do not invent contact details or opening hours.

Where a business has its own website, we read it alongside its public Google Business Profile and public Google reviews. These sources are used as input when drafting the short description and summary on each listing, and are reviewed by a person before publication. See how we use AI for more on this step.

How prose is written

Each listing page carries a written description of the example shop. Descriptions are drafted using Anthropic's Claude AI. Each prompt is constrained as follows:

Source-grounded. The model is given the business's factual data, the text of recent Google reviews, and the website crawl extract, and instructed to ground every specific claim in that data.
Australian English. Spelling and idioms are Australian (licence, organisation, colour).
No exact decimal ratings or prices in prose. Prose says a business is highly rated rather than quoting a decimal star rating, and never quotes a business's prices. Exact figures only ever appear in the live rating shown on a listing, not in written sentences.
Banned filler. Phrases that signal generic AI output (“in conclusion,” “comprehensive,” “seamless,” “goes above and beyond,” etc.) are filtered out by post-processing scripts.

Verification and limits

A badge such as Friendly Staff or a claim in a listing's description is only used when several public reviews of that business say the same thing. See editorial policy for the full method.

We use the editorial “we” voice common in directory and review writing; this reflects that the directory has read and synthesised the public review evidence, not that we have personally interviewed each business. We do not claim to have personally inspected each listing's premises or verified specific outcomes. Where a listing's description mentions specific people's names, those names come from the business's own Google reviews or website. If you spot something inaccurate, see the correction process below.

Update frequency

Listings are refreshed periodically, typically every 3 to 6 months, to pick up new reviews, ownership changes, and businesses that have closed. The last full data refresh was on 21 October 2026.

Corrections

If you operate a business listed here and want to correct or update the information, or if you're a customer who's found something inaccurate, please send the correction via the contact form with:

The business name and the URL of the listing
What needs to change
For business owners: a verifiable identifier (email at the business domain, phone match, or business owner verification through Google)

Corrections to factual details (phone, hours, address) are typically applied within 48 hours of receipt. Corrections to the descriptive prose are applied at the next data-refresh cycle unless the correction is urgent or relates to a specific factual error.

Removals

Listed businesses can request removal at any time via the contact form, sent from a verifiable business email or with equivalent identity proof. Removals are typically actioned within 7 days.

Conflicts of interest

Listing in this directory is free. We do not charge any business for inclusion, and we never charge for more favourable coverage: a listing's rating, its review data and the prose on its page are driven by public data — Google rating, review volume and recency — and are not for sale at any price. Business owners can claim or correct their listing at no cost via the contact form.

We do sell sponsored placement. Business owners can subscribe to a paid plan via our plans page, and the Featured and Premium plans place that business in a box headed “Sponsored” that appears above the ordinary results on relevant city pages, and on the homepage. Sponsored placement is labelled as paid placement everywhere it appears.

Everything outside those labelled boxes is unpaid. The ordinary results below them are ordered by rating and review count, identically for every business, and a business that pays us does not move up, down, in or out of that list. If you ever see a paid listing ranked in the ordinary results because it paid, that is a bug and we want to hear about it via the contact form.

This directory is supported by display advertising. We show ads served by third-party ad networks, including Google AdSense; those ads are labelled and selected by the ad network, not by us. The presence of an ad does not mean we endorse the advertiser, and advertising revenue does not influence which businesses are listed, how they are ranked, or what their listing says.

Operating entity

Example Shops is operated by Lovell Digital Properties Pty Ltd. Contact us via the contact page.